At AWA, we believe in objects that tell stories, in materials that carry the traces of time, and in creativity as a source of emotional connection.
This philosophy is the heart of POPPY, ECHO, and KLINIK — three projects that explore the many lives of accessories. In a world shaped by throwaway culture and planned obsolescence, AWA chooses to revive forgotten objects and turn the obsolete into something precious.
Driven by a desire to re-enchant the everyday, AWA pays close attention to neglected materials — rich with memory and emotion. Through creative transformation, these overlooked elements are reimagined and given a second life.
More than simple accessories, the pieces in POPPY, ECHO, and KLINIK are designed as everyday companions — meaningful objects we grow attached to and want to keep close. Each one is unique, and often customizable, inviting personal connection and self-expression.
Unlike clothing, often bound by trends, accessories offer space for freedom, creativity, and individuality. They help tell your story, reflect your personality, and shape a style that feels truly your own.
With POPPY, ECHO, and KLINIK, AWA invites you to explore a world of poetic transformation — where every object becomes a timeless piece, a reflection of your story.
poppy
A buttoned textile brooch. A unique and shared, symbolic and joyous clothing accessory
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Images medallion brooches, a smart and one of its kind offer allowing for interactions.
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We give a second life to leather goods with a new design, a new unsung look that both saves and renew them.
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Annette Weisser
For over two decades fashion designer Annette Weisser, founder of AWA, has been designing a wide variety of accessories, using leather, textiles, beads, etc. She designs clothing ornaments and accessories as means of dialogue and of relationship, as a way of expressing one’s uniqueness or of indicating one’s belonging.
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