{"id":422,"date":"2022-03-17T16:56:22","date_gmt":"2022-03-17T15:56:22","guid":{"rendered":"https:\/\/annetteweisser.com\/awa"},"modified":"2025-10-09T09:10:00","modified_gmt":"2025-10-09T07:10:00","slug":"about","status":"publish","type":"page","link":"https:\/\/awa-annetteweisser.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p class=\"gmail-\"><span style=\"color: #000000;\"><strong>At AWA, we believe in objects that tell stories, in materials that carry the traces of time, and in creativity as a source of emotional connection.<\/strong><br \/>\nThis philosophy is the heart of\u00a0<strong>POPPY<\/strong>,\u00a0<strong>ECHO<\/strong>, and\u00a0<strong>KLINIK<\/strong>\u00a0\u2014 three projects that explore the many lives of accessories. In a world shaped by throwaway culture and planned obsolescence, AWA chooses to revive forgotten objects and turn the obsolete into something precious.<\/span><\/p>\n<p class=\"gmail-\"><span style=\"color: #000000;\">Driven by a desire to re-enchant the everyday, AWA pays close attention to neglected materials \u2014 rich with memory and emotion. Through creative transformation, these overlooked elements are reimagined and given a second life.<\/span><\/p>\n<p class=\"gmail-\"><span style=\"color: #000000;\">More than simple accessories, the pieces in POPPY, ECHO, and KLINIK are designed as everyday companions \u2014 meaningful objects we grow attached to and want to keep close. Each one is unique, and often customizable, inviting personal connection and self-expression.<\/span><\/p>\n<p class=\"gmail-\"><span style=\"color: #000000;\">Unlike clothing, often bound by trends, accessories offer space for freedom, creativity, and individuality. They help tell your story, reflect your personality, and shape a style that feels truly your own.<\/span><\/p>\n<p class=\"gmail-\"><span style=\"color: #000000;\">With POPPY, ECHO, and KLINIK, AWA invites you to explore a world of poetic transformation \u2014 where every object becomes a timeless piece, a reflection of your story.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At AWA, we believe in objects that tell stories, in materials that carry the traces of time, and in creativity as a source of emotional connection. This philosophy is the heart of\u00a0POPPY,\u00a0ECHO, and\u00a0KLINIK\u00a0\u2014 three projects that explore the many lives of accessories. In a world shaped by throwaway culture and planned obsolescence, AWA chooses to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9002,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-422","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - AWA - Annette Weisser<\/title>\n<meta name=\"description\" content=\"Annette Weisser, designer and founder of AWA, creates unique jewelry and accessories blending design, craftsmanship, and communication. 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